K*NOW

K*NOW

15 Years of K Art & Design in Culpeper: Culpeper Harvest Days Farm Tour

We have had the pleasure of working with Culpeper County Economic Development on the Farm Tour since 2010. Each spring, we begin by designing the save-the-date postcard and developing a color scheme that will tie together all the printed materials, as well as the website and social media marketing. Over the years, we have featured many different aspects of local farming from animals to flowers to iconic hay bales. For the 20th anniversary in 2017, we highlighted several of the past designs (see poster).
Once the look is established, the website gets a fresh update, and we create social media graphics, the initial print ads, and the poster. The poster is the first printed piece that will list all of the participating farms so it can be challenging to collect those commitments, but a deadline often helps move that process along!
The final marketing pieces we design are the brochure and the tour t-shirt. The t-shirts are shared with the farms and volunteers. It’s really fun to still see the shirts being worn around town! The brochure is a bigger undertaking because it includes the descriptions of each farm, the scheduled activities, a map of the county…and a lot of changes because everyone involved needs to review their pages. I think we all breathe a sigh of relief once it is done.
Working on annual community events like the Farm Tour, has been important, meaningful work to us. We love to help spotlight what’s available right here so everyone can be a part of the fun, as well as help promote these events outside the county too. Tourism is an important piece of our local economy and with people staying closer to home, a day trip might be the perfect break.

Free Fall Fun! Take a Break and Get Outside!

Fall is just around the corner and so is one of our favorite local events—Farm Tour weekend. Take a break and get outside for some FREE family fun right here in Culpeper on Saturday and Sunday, September 19-20 from 10 a.m. to 4 p.m. each day.

The Culpeper Harvest Days Farm Tour offers a special opportunity to explore local working farms, agribusinesses, plus wineries, breweries, and distilleries. Activities, food, and entertainment vary by location. To learn more, visit the Farm Tour website or follow them on Facebook for the latest updates.

You can start anywhere and visit one or all of the stops on the tour! Click here to download a copy of the brochure which includes a map and directions to each farm. Each location will have printed brochures onsite as well.

If you have any questions about the event, I’ll do my best to answer them. We have been working on the Farm Tour for the last 10 years. A highlight for my family has always been the model trains which are displayed at Culpeper Agricultural Enterprises. Before the museum moved into the historic Depot, it was held there and having real trains that close to model trains was a special thrill. The Piedmont Railroaders Club would stop all operations at the first sound of an actual train, and everyone would hustle to the windows to watch it go by. My kids were so excited to learn that there were adults that loved trains as much as they do.

I hope you can take a break and check out some part of the tour. It’s very difficult to plan events right now, and it would mean a lot to the coordinators, the volunteers, and the farms to have a good turnout. They take great pride in the work that they do, and they’d love to share it with you.

~Kelly

Fall Schedule

 

I hope you all are well, and that you’ve managed to have some fun this summer! Our family has made a lot of art this year, and it’s helped all of us tremendously. Mr. Tony has been creating superhero artwork on his computer, I’ve been painting in watercolor and acrylic, Cole has been working on cross-hatched portraits, and Joy has been drawing portraits in color pencil on toned papers. I’ve tagged each of our instagram accounts if you’d like to see our recent work. Joy doesn’t have an instagram account, so I posted a sample of her recent work above.

We have missed sharing art with you, and I’ve given the fall schedule a lot of thought. Our classroom space has always served us well. It’s a bright and open space, but it’s not very big once you consider the latest health guidelines. It’s also challenging to plan classes right now since I have to make the commitment to the county about 4 months before classes start.
With all that in mind, our fall Art Jam classes will be held virtually on Zoom, a platform with which we are all now familiar. I’ll admit that I’m nervous about how to engage students and the advanced planning that virtual teaching will require, but maybe it’s time for me to learn some new techniques too!
As difficult as things can be right now, I’ve also found that there are some unique opportunities. I’ve been teaching fitness classes virtually, and I’m able to reach people far outside of Culpeper, including friends and family out of state. I’ve also had participants in Guatemala and Japan. The Parks & Rec department has seen this happen with other classes as well, where the majority of participants are out of state. I am curious if we will see this happen with registrations for art classes, especially since many students will be attending school online this year.
I’m going to do my best to keep offering classes that share art education in a fun way! I am preparing project kits with supplies to make it easier for families to participate. Once you register, we’ll make arrangements for you to pick up a kit, or we may be shipping them too!
~Kelly

15 Years of K Art & Design in Culpeper: Culpeper County Public Schools

Before and After

In 2017, K Art and Design had the opportunity to rebrand Culpeper County Public Schools. It was an interesting challenge. The previous logo (left) had not aged well, and with the focus on books, it seemed to represent a library more than a public school system.

We learned at the beginning that the first applications of the new logo would be a job fair display and recruitment materials for new teachers. The logo needed to be modern and distinctive and also give the viewer an idea of Culpeper ‘s location at a quick glance.

Retaining a link to the original book concept was explored, but ultimately, the selected design focused on the idea of a pathway to success with a C for Culpeper encircling the starred location on the map. The color scheme was chosen to distinguish Culpeper from other school districts that often use primary colors.

Since the launch of the new design, we’ve enjoyed seeing the many ways it has been used. Our favorite is the activity school bus!

 

Logo for Career & Technical Education

Pop-up banner design for job fairs

Sticker design

What’s best?

It’s hard to believe that it’s August. This year is a blur of pivoting and adapting to try to do what’s best for our family, business, customers, and community. It’s especially hard when “what’s best” isn’t really clear.

Tony and I continue to work primarily from home, being fortunate to have high speed internet at both locations. Our office phone has been forwarded so our contact information remains the same. Masks are required at our office building.

We have been busy working with Culpeper Tourism & Economic Development to support small business relief programs like Culpeper Cares and Culpeper Recovers. These programs are designed to get funds in the hands of local small businesses that have been so profoundly impacted by the pandemic. We also created materials to support the new parklet program that is currently adding outdoor seating along East Davis Street in our historic downtown. Creating presentations, forms, and fillable pdfs on tight deadlines might just be the most important work we’ve ever done. It’s been gratifying to be able to contribute to these efforts.

Our fall Art Jam classes will be held virtually on Zoom, a platform with which we are all now familiar. I’m nervous about how to engage students and the advanced planning that virtual teaching will require, but we’re going to do our best to keep offering classes that share art education in a fun way! We are preparing project kits with supplies to make it easier for families to participate.

We are continuing to celebrate 15 years of K Art and Design being in Culpeper, and this month I’d like to spotlight our work with Culpeper County Public Schools. They have been facing the “what’s best” question in perhaps the most difficult of situations. I think we can agree that teachers, staff, and students need our support more than ever. They are facing an enormous challenge and everyone is feeling that stress before the school year has even begun. The only thing we can control is how we choose to respond to this situation, and while kindness won’t solve everything, it’s a great starting point.

This school year, Joy is a freshman at Culpeper County High School, and Cole is a junior splitting time at CCHS and Mountain Vista Governors School. We’ve selected the remote learning option, and we’re looking forward to getting the kids’ schedules and figuring out what they will need as far as time, supplies, and workspace.

We sincerely hope you and those dear to you are well. These are incredibly challenging times, and if there’s anything we can do to make some part of your day easier, please let us know. Keep us posted on your schedules and plans for the fall!

~Kelly

We miss you!

We hope all of you are well and taking good care of each other during these challenging times. Not only is our classroom empty, but so are our offices for the most part. Mr. Tony and I are working from home and just stopping in to pick up mail and messages and to water the plants.

 

For our homeschooling academy students, I’ll be working on baking the fairy garden projects today. I will mail them to you along with the papier mache crayons and pencils and the wire portraits. I am saving boxes as packages arrive so I can reuse them to send things to you. It might take some time, but I’ll do my best, and I’ll let you know as I ship them out so you can look for the packages.

 

All upcoming classes are canceled through June 10, and Parks & Rec has decided not to take registrations for any classes until they learn that the restrictions will be lifted.

 

In the meantime, I’m gearing up for #the100dayproject which kicks off tomorrow, April 7. It’s an annual challenge, and there are many ways to participate. The idea is to do something every day for 100 day and to document and share it. It’s generally an art project of some kind, but it could be taking a daily walk or writing a letter every day. It could be a great way to focus some of that restless energy and do something positive for yourself and others.

 

This year I’ll be doing a painting challenge that I’ll share on my Instagram and Facebook accounts. I’ve always wanted to be a daily painter, and even though I still don’t feel like I have a lot of time to do it, it feels urgently important right now. The process of painting brings me so much joy and I love sharing the work with others because it helps me feel connected.

 

Let me know if you decide to take on #the100dayproject. I’d love to see your work and offer you encouragement. While we’re all apart, we can still be a community together.

 

Virtual hugs,
Kelly

15 Years of K Art & Design in Culpeper: Culpeper Wellness Foundation

The mission of the Culpeper Wellness Foundation is to improve health and promote wellness in Culpeper, Madison, and Orange counties. In addition to operating the Free Clinic of Culpeper, Powell Wellness Center, and Culpeper Sport & Fitness, the Foundation also provides mission-related community grants.

The Healthy Living Grants have supported organizations like fire & rescue companies, dental clinics, libraries, and shelters. The ninja warrior course at Rockwater Park is a result of a Wellness Foundation grant, and they also contributed funding for the Bright Spot inclusive playground at the Culpeper Sports Complex.

While we did not design the Foundation’s logo, we did work with them to use it as a starting point for a cohesive and flexible branding system that has been able to grow with its programs. In 2017, we began a redesign of the Foundation’s website as well as those for the Free Clinic of Culpeper, Powell Wellness Center, and Culpeper Sport & Fitness. It was a large undertaking because it required an audit of all of the content on the sites and a reorganization to make information easier to find. The separate websites needed to visually coordinate while still reflecting the unique character of each group. It was helpful that Kelly’s side hustle has been teaching fitness at Powell Wellness Center, and Tony has been a member at Culpeper Sport & Fitness since before it joined the Foundation family and it was the Culpeper Racquet Club.

We’re proud to continue to be a part of the Culpeper Wellness Foundation’s story. They are a force of good in our community, and even with the current challenges, they continue to do this important work. For free online fitness classes, click here.

 

Culpeper Wellness Foundation annual report, click here to download the full report.

Trolley ad, part of a series for Free Clinic of Culpeper

Turkey Trot logo for Powell Wellness Center

#HereForGoodCPEP

Art Jam T-shirt

My plans for this month were to wrap up our Art Jam 3D Academy classes with an art show and to highlight our work with the Culpeper Wellness Foundation as we continue to celebrate our 15th year in Culpeper. But as we all know, not much has gone as planned during the past few weeks.

We canceled our last two weeks of art classes, and while initially I thought I would be able to just reschedule those a little later, I’m now packing up projects to mail to students and their families. Most of our second quarter classes have been canceled or are in jeopardy at this point, including Kaleidoscope art camp which I coordinate for the county each year.

We have been busy helping our customers, especially the local ones, make adjustments as the situation changes. We are 100% working from home at this point, but Tony and I do stop in the office to pick up mail and check messages. Email is the quickest way to reach us, and we are working mostly normal business hours. Our kids are accustomed to us working from home, but we do try to get outside during the day when the weather’s nice. Which reminds me, for those of you who are relatively new to teleworking with kids, keep an eye on our Facebook page for tips. We’ve been juggling both since 2003!

Our friends at KASH Imprints have begun a fundraiser for local businesses and nonprofits that’s called #HereForGoodCPEP. Tony designed the “Here for Good” graphic that’s available on t-shirts and stickers, and we have an Art Jam shirt too. For every Art Jam shirt sold, we’ll receive $10 which we will put towards restarting our art classes once we’re able. Click here to purchase.

We sincerely hope you and those dear to you are well. These are incredibly challenging times, and if there’s anything we can do to make some part of your day easier, please let us know.

~Kelly

No class tomorrow

In keeping with the CDC guidelines, we’ve decided to cancel classes for this week and next week. We will reevaluate after these 2 weeks and work with families to make-up the final 2 classes of the session, even if it means meeting one-on-one.
The kids did such a wonderful job beginning their clay projects, and we will happily work with them to help them finish. It might take awhile, but we’ll work it out! In the meantime, be well!

15 Years of K Art & Design in Culpeper: Culpeper Tourism Office & Visitor Center

Our first project for the Culpeper Tourism Office & Visitor Center was the creation of the Official Visitors Guide in 2008. It was a massive 80-page brochure that was distributed through visitor centers throughout the state and beyond. The guide included our rich local history, an event calendar, and profiles of shops, restaurants, recreation venues, entertainment, and lodging options. At the time it was a huge undertaking to collect all of that information in one place and to get the blessing of local experts on the historical content. Since that initial design, we’ve worked on many revisions and reprints. Now that this information is available on tourism’s website, we’ve also designed a much more concise version that’s simpler to keep up to date and cheaper to print!

In 2019, the Virginia Tourism Corporation celebrated 50 years of the iconic “Virginia is for Lovers” slogan, and the Culpeper Tourism Office invited the business community to participate in 50 Years of Love, a statewide program. K Art and Design partnered with Tourism to develop co-branded items and specials, including a Liquid Love trolley tour of wineries, breweries, and distilleries.

Tony also designed a limited edition t-shirt based on a local landmark, the LOVE sculpture designed by Roque Castro. The shirts were available for sale at Green Roost in our historic downtown. It was a LOVE-ly project.

 

Photo by Green Roost. T-shirt design by K Art & Design.

Culpeper LOVE wine by Mountain Run Winery. Label design by K Art & Design.

Liquid Love Tour logo design by K Art & Design.

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