In 2017, K Art and Design had the opportunity to rebrand Culpeper County Public Schools. It was an interesting challenge. The previous logo (left) had not aged well, and with the focus on books, it seemed to represent a library more than a public school system.
We learned at the beginning that the first applications of the new logo would be a job fair display and recruitment materials for new teachers. The logo needed to be modern and distinctive and also give the viewer an idea of Culpeper ‘s location at a quick glance.
Retaining a link to the original book concept was explored, but ultimately, the selected design focused on the idea of a pathway to success with a C for Culpeper encircling the starred location on the map. The color scheme was chosen to distinguish Culpeper from other school districts that often use primary colors.
Since the launch of the new design, we’ve enjoyed seeing the many ways it has been used. Our favorite is the activity school bus!